Belching Out the Devil. Global Adventures with Coca Cola

‘Belching out the devil’ chronicles a series of journeys to various parts of the world to meet those who have experienced ‘the Coke side of life’ that the adverts don’t tell us about. There are Indian farmers with empty wells, Colombian trade unionists with collections of death threats, hassled Mexican shopkeepers who committed the unforgivable sin of stocking rival brand ‘Big Cola’ in their fridges. Thomas does a great job of portraying these characters, giving them faces and names and vividly describing their communities, interspersing their stories with his own amusing travel writing.